Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.

• Gain a foundational understanding of website creation and build a functional website from scratch.

• Understand the process of creating a website with WordPress, including design, content, and plugin integration.

• Learn to effectively select, install, and use plugins to enhance website features.

• Develop skills to test, optimize, and launch functional WordPress websites.

• Understand the core concepts and differences between digital marketing and traditional marketing strategies.

• Compare the traditional 4Ps with the updated marketing framework and explore the 5Ps of modern strategies.

• Analyze the transformative role of technology in reshaping digital marketing landscapes and consumer behaviours.

• Explore the significance of influencer marketing, video ads, voice search, and visual content in modern marketing strategies.

• Differentiate between UI (user interface) and UX (user experience) and learn their importance in crafting effective digital marketing campaigns.

• Grasp the fundamentals of behaviour analytics and its significance in modern marketing strategies.

• Understand why behaviour marketing is crucial in effectively targeting and engaging audiences.

• Explore various types of behaviour marketing and how they function to leverage user actions for marketing purposes.

• Learn to utilize diverse data sources for profiling users based on their behaviours and preferences.

• Discover the benefits and advantages of behaviour marketing in creating tailored and effective marketing campaigns.

• Master the fundamentals of SEO, covering on-page, off-page, and technical aspects to enhance website visibility.

• Understand Google's focus on user experience and accordingly leverage content, multimedia, and link-building strategies.

• Learn to optimize content for voice search, conduct SEO audits, and use specialized tools like Yoast, Ahrefs, Semrush, Moz, and Google Trends.

• Ecommerce and conversion optimization: Apply SEO strategies tailored for ecommerce to increase sales and effectively boost website conversion rates.

• Future-ready SEO: Explore the evolving landscape of SEO, staying abreast of updates, algorithms, and future trends shaping the industry.

• Master the core concepts of PPC, bidding strategies, ad positioning, and algorithm insights for effective Google Ads management.

• Develop skills in keyword research, ad extension utilization, and crafting compelling ad copies to maximize ad strength and ROI.

• Learn to leverage demographics, interests, locations, and dynamic keyword insertion to target and engage the right customers precisely.

• Explore advanced tactics like remarketing, RLSA in Google Analytics, and campaign integration for diverse ad types to enhance campaign performance.

• Gain insights into the future of Google Ads, including performance max, smart campaigns, mobile app install ads, and feed optimization to stay ahead in the evolving landscape.

• Grasp the fundamentals of digital marketing and the specific landscape of social media platforms.

• Learn techniques to manage and cultivate brand identity and reputation across diverse social media channels.

• Develop comprehensive SMM strategies leveraging appropriate channels and tools like Tweetdeck, Canva, Meta Business Suite, Facebook Page Plugin, LinkedIn Ads, Facebook Ads Manager, Facebook Creative Hub, Powtoon, LinkedIn Business Page, YouTube Ads, and Facebook Business Page.

• Understand key metrics to measure and analyze the success of social media campaigns.

• Grasp the fundamental strategies for successful email marketing campaigns.

• Learn five potent email marketing strategies aimed at achieving substantial business growth.

• Gain hands-on experience in creating and managing campaigns using Mailchimp, GetResponse, and Zoho, including template creation, lead segmentation, and automation.

• Understand various lead types and effective lead-generation tactics for building targeted email lists.

• Master using automation features, including drip campaigns and A/B testing, to optimize email marketing campaigns efficiently.

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• Understand the core principles and strategies driving effective mobile marketing campaigns.

• Learn fundamental methods and best practices for monetizing mobile applications.

• Gain insights into marketing on various platforms such as Google, Facebook, Twitter, and YouTube.

• Understand how to leverage app store optimization (ASO) and search engine optimization (SEO) techniques to enhance app visibility and ranking.

• Learn to effectively utilize burst campaigns and Google Ads to boost app installs and increase app visibility.

• Gain hands-on experience with tools like AppTweak, HubSpot, ASO desk, and Google Ads for effective mobile marketing and app promotion strategies.

• Understand content marketing's pivotal role in digital marketing strategies and its impact on audience engagement.

• Learn to optimize B2B and B2C content for diverse channels and audiences effectively.

• Explore how content enhances the performance of paid advertising campaigns.

• Master content structuring models like HubSpot's topic cluster for organized and engaging content.

• Understand and apply best practices for mobile ad content sizes to achieve better results and engagement.

• Understand the role and benefits of paid campaigns in business growth and brand building.

• Learn the fundamentals of CRO, setting targets, and tracking conversion rates for effective campaign optimization.

• Master the principles of a good landing page, focusing on readability, hierarchy, and interactive media for better engagement.

• Explore persuasion principles like scarcity, cognitive dissonance, and reciprocity for effective campaign strategies.

• Gain practical knowledge in setting up dynamic ads, budget allocation, and competitor analysis for campaign creation and tracking.

• Differentiate between key performance indicators (KPIs) and metrics, focusing on paid, owned, and earned media metrics.

• Learn the distinctions between reach and impressions, aiming for a 1:1 ratio, and understand engagement and conversion rates.

• Differentiate bounce rate from exit rate and utilize Google Analytics to analyze the customer journey, particularly in an ecommerce marketing funnel.

• Gain proficiency in calculating return on investment (ROI) for various marketing campaigns to assess their effectiveness.

• Use tools like Similarweb, Google Analytics (GA4), and YouTube Insights (YT Studio) for comprehensive analytics and insights gathering.

• Understand how AI integrates with digital marketing strategies to enhance performance and efficiency.

• Explore the role of AI, like Google Lens, in improving visual search capabilities and user experience.

• Learn how AI-powered predictive analytics creates personalized micro-campaigns for individual customers, optimizing marketing strategies.

• Explore AI's role in chatbots, targeted ads, speech recognition, and image recognition, enhancing user interactions and campaign effectiveness.

You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.